Unless you work for one of the big publications or sites,
adequately covering all the significant debuts at the major motor shows
is becoming an increasingly difficult logistical challenge. On the other side of the fence, unless you're brand royalty the limelight is being cut up into ever finer slices.
One strategy is all out assault, as with Lotus at Paris 2010; a more considered response is to show at a less traditional event, usually car related. Concours & Classic events have become quite popular in the last 5-7 years, to the extent that a concept debut has become expected at Villa D'Este.
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| Camatte Sora |
Even more recently, this has broadened further to pre-eminent events in other fields, such as the Milan Furniture Fair. Toyota chose the International Tokyo Toy Show to debut a brace of concepts: Camette Sora (above) and Daichi (below).
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| Camatte Daichi |
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