I've let the blog languish for some time now. I wanted to take time to finish pieces to my satisfaction (thereby missing the point of blogging) and once I'd (inevitably) fallen behind, things kinda' snowballed from there. In the interim, things have happened: almost as inevitably, Lotus' grand re-invention has run aground, other stuff has come and gone, new 911 that takes a trained eye to distinguish from the old one, etc., etc.,
But nothing has really stirred me to put pen to paper (you know what I mean) until I saw the EXP 9 F concept. Clumsy name, but as nothing compared to the unremittingly awful item itself. I hardly know where to begin...
Given the virtual howls of derision that greeted the Lagonda Concept a couple of years back, one might have thought Bentley would proceed with caution; evidently not.
Fine, OK; I get it. BRIC country billionaires are just as eager to flaunt their ill gotten gains as their Western counterparts (though no doubt a few will be sold in the US too...), but the peasants snigger when the Mulsanne grounds out on the appalling roads. And not being a Bentley purist, it doesn't offend me on principle; quite frankly, it's less of a stretch brandwise than a Porsche SUV (especially if one agrees with the sentiment long ago expressed by a certain Mr. E. Bugatti).
For anyone not clear why Bentley are doing this, the Cayenne also provides an explanation: despite the controversy, it is not only their bestselling but most profitable model. Couple that with a worldwide move away from luxury saloons to luxury SUVs and you wonder why it's taken Bentley so long.
I didn't expect an oasis of (relatively) good taste like the Range Rover. Bentleys are ostentatious, vulgar even, but this? This is woeful. I never thought there'd be a day when I hold up the Cayenne as an example of anything good, but if Bentley had followed Porsches' example & simply stuck with plastering the new body with established cues, it would have surely turned out better than this. This has been rumoured for years, so if the design team was this bereft of ideas they could have googled any number of photochops. Granted, most of these consist of grafting a Mulsanne or Continental nose onto a Touareg, but frankly that would be an improvement.
By friday stories of a rethink had emerged, the only puzzling thing about which being that Bentley needed the public reaction it's received to convince them a redesign is necessary (one also wonders what the other three design proposals it beat must have been like...). It calls to mind the S-type II in that it seems that they've asked the customers what they want, rather than given them what they (Bentley) think they should have; and it turned out the S-Type was what they thought they wanted, as opposed to the XF. More than anything else, the biggest disappointment is just how ordinary it is. It's just like every other SUV - only more: larger, more powerful, more expensive & faster. (Given that Lambo have also confirmed an SUV - at which they at least have previous - that last claim might be like a red rag to er, well, Bull...)
For all the talk of re-interpreting Bentley cues, there's scant evidence of it aside from the grille. OK, the Continental does feature an interrupted shoulderline but it's hardly unique to them – quite the opposite in fact, it's the new gill vent; itself another feature that Bentley can't lay particular claim to but is following the rest of the herd in adopting. And it doesn't matter how many times they use it - an ellipse, in & of itself, is not inherently distinctive enough to claim as part of a visual language, but Bentley seem to be pursuing the design equivalent of the old 'repeat until funny' comedy adage.
The quad lights with slightly larger inner pair which we were told were so important a few years ago, have been dropped for this odd arrangement (ironic given that this was used very successfully on 1
st gen X5). Still, the lower pair mean it looks slightly less like an
Englon SC7 RV (Chinese vision of London taxi – and yes, as bad as that sounds) than it otherwise might.
The turbine fan running lights are clearly a reference to the famous aero-engine divis– hang on, that's the other one, isn't? (you gotta let it go, VW). Even if they really are functioning intakes for the (oddly sited) charge coolers it still doesn't explain the turbine motif, and the moulded black plastic diamond mesh insert just looks cheap. This last, along with the moulded primary, secondary and gill vent mesh are puzzling. I would have classified this as preview concept, but they're normally differentiated from the showroom item with some handcrafted details that too expensive / impractical for production (milled-from-billet switches, laser etched detailing). All the mesh inserts seem to already be gen-U-wine chrome effect plastic– apparently not even concept Bentleys warrant real metal mesh these days.
Whilst they've thrown the kitchen sink at things like the running lights, other areas seem strangely unfinished – the surfacing around the headlight and secondary intakes (which seem there largely to fill in the empty space) rudimentary, and at odds with the clutter of the light itself.
If this really were a concept I would have liked to see Bentley be a little more adventurous with the design; not necessarily in an avante garde way, more in terms of thinking what a Bentley SUV should be – much in the way R-R both re-invented and reaffirmed what it should be with the current Phantom.
Although historically Bentley have liked to point out that as opposed to Rolls Royce, their owners are more likely to drive rather than be driven, even they realise this unlikely to be the case in places like China in particular so it does have a long wheelbase (which the humongous 23” rims do help disguise). Even so, it doesn't look like it has anything other than a conventional rear door. Maybe they don't want to be seen following R-R's lead with a suicide door, but some sort of double hinged arrangement might have added a sense of occasion, as well as practicality making the the rear occupants (who in many cases will be the owners) feel a bit more special. Once inside, it strikes one as a fairly conventional interior, just better equipped & upholstered; sure, there's plenty of legroom but it doesn't offer anything different – again, the a concept might have had a little more theatre, if only to inspire customers to avail of the bespoke service.
The only reason I can think such a thing exists is because Range Rover has become a victim of its own success: having invented the luxury off-roader, and despite the excellence of the current Rangie, the basic problem seems to be that it's not exclusive or expensive enough. So step to it JLR, let's see an über-Rangie – but in the name of all that's holy, please resist the temptation to stick a Jaguar badge on it...