Does my bum look big in this?
As far as I'm concerned 'it looks better in the flesh' is – like 'I'm not lost', and 'size doesn't matter' – one of the great lies. Experience has taught me that given a decent set of images to work from, any opinion formed will not be significantly challenged by viewing the car concerned in the flesh. In fact, as far as the less aesthetically endowed are concerned, a case for the opposite could be made: a lot of talented photographers are paid piles money to find the one angle from which the latest creation doesn't look like a train wreck of curves and planes. Either way, I have already seen enough of the new Ferrari California to come to a conclusion which I only expect to refine upon beholding it in the flesh.
Of course much has been made of it predecessor's reputation (although most have understandably fixated on the 250 original and forgotten the 365 iteration), but not being either tifosi or a fan of Ferris Bueller, to me the California doesn't figure large in the Ferrari pantheon – it's generic early sixties sportscar. With a shiny side vent. Not only are there many Ferrari's I would choose over it, there are at least three within the 250 family (GTO, Lusso, and Berlinetta) I'd rather have.
However, the PR gods must have been smiling on Ferrari; Chris Evans' purchase of the ex-James Colburn 250 Cali could hardly have come at a better time, but one film star obsessed celebrity with deep pockets does not a classic Ferrari make. For that sum one could start a respectable collection: he could have had a 330 P3, a Lusso (possibly even Steve McQueen's), an F40, Daytona, 288 GTO - with more than enough left over for any (possibly all) of the current range for popping down the shops with. Hell, if you shop around you might even get a 250 GTO for that kind of money; I rest my case.
But I digress. It used to amuse me when an ugly Ferrari (and there have been a few) came out - the coverage simply didn't mention the styling, or skimmed over it with a single adjective: years ago, the strongest statement I can remember finding about the howler that was the F512 M (god knows I was never a fan of the Testarossa, but it didn't deserve that) was 'challenging'.
Thus far, a lot of what little design commentary there is concerns how Pininfarina worked to disguise / de-emphasise it's GIANT ARSE (OK, I'm paraphrasing here) when in fact the sum total of their efforts has had the opposite effect. Of late the tails of Ferraris have all been getting high and bluff: the 430 gets away with it - just - however the 599 has a sizeable rump (what's it's excuse?) The California is just the worst offender: judging by the overhead photos, the widest point (by quite some margin, and pretty localised) is at the rear axle line – so it's heavy around the hips in every direction. I hope there was an engineering reason for this otherwise this is just making a rod for your own back.

At the front things start reasonably well enough – not outstanding, but average for a post-millennial Ferrari. Appropriately for something popularly dubbed the new Dino whilst in development, from above the relationship between the radiator opening and the lights does have a hint of the Dino about it. The headlamp (something Ferrari has been getting right of late) is a somewhat uncertain shape, and setting the main beam so low in the unit looks a little odd. Whilst it's not quite as bad as the Maserati Gran Turismo, there is a slight Pinocchio feel to the front grille. Assuming there is a reason why the nose is quite that long could it not have been integrated a little better? As it is, the slightly odd surfacing (1) seems to be an unsuccessful attempt to reduce this impression. A more rounded grille in planform would have worked better.
Instead of the graphically anonymous, & somewhat amporphous, radiator opening we have, a shape more explicitly referencing the shape of the original's would have been nice – preferably with the integrated driving lights which, although not unique, is a California cue. The bonnet scoop (2) is a definite California reference but seems to have been dealt with a very workmanlike manner here, an act of duty rather than devotion; as if it were part of some visual cue quota that had to filled. It's not possible from the photos to confirm whether it's actually functional or not, either way why not something more like the scoop (minus the brightwork) from the 612 Kappa? Given that all current Ferraris have quite nice mirrors (ignoring the childish 'F430' relief) mounted at the base of the A-pillar, these ungainly door mounted beasts are a letdown.
Of course, two of the key Cali cues are the chromed sidevent and the subtle horizontal line between the wheelarches; but what they've mutated into here is the most controversial aspect of the reborn California.
Although Ferrari have more claim to sidevent (3) than most, over the last few years this feature has become the worst kind of cliché – appearing on vehicles such as the Opel Antara, Lincoln MKS, US Focus Coupé – so needs careful handling. Unfortunately at a time when it's currency has been devalued, the overly styled form here undermines it's integrity as something both functional (as distinct from a functioning) but decorative. It also leans back, why – to tie into the A-pillar line? (I repeat, why?) Not only does the original lean forward, it would relate better to the wheelarch cutout. As with other contemporary Ferraris, the side repeater positioning seems an afterthought.
The most discussed feature is the 'staggerlingly bad' (to quote RCA prof and McLaren F1 stylist Peter Stevens) character line (4) – hereafter referred to as the gouge. The eye is led from the lowest point of the side vent, through the door and then kicks waaay up over the haunches: from the front ¾, this looks particularly precipitous. I don't even see how it relates to the original as has been stated: the rear fender line of the 250 Cali kicks up (a little) just behind the door, nice – but not unique to any marque, never mind a specific Ferrari. The gouge is an utterly different form: it flows sinuously up the hindquarters, the original line springs up as if escaping under pressure from the form stretching back from the front fender.
The gouge offends not just because it is so obviously nothing more than a purely stylistic device, but because it's crudely executed and poorly integrated. Had it fulfilled it's function it would be part of the design as a whole, instead of something that draws attention to itself. Out in the real world, and it's indirect light, the gouge will probably be a little less obvious than the first studio shots which seem to go out of their way to highlight it, but it is hard edged and from the point where it starts to climb and back it will catch the light. The problem is that eye is led from low in the door, up over the rear wheel to the upper rear corner – and left hanging, making the height of the rear deck obvious.
But the gouge didn't act alone, it had accomplices.... The lower edge of the door and front fender shutline (5) run almost parallel to the lower edge of the gouge (almost literally underlined by the highlight in the form of the sill), so the eye reads the proportion of the door from the long low parallelogram thus formed. However the problem is that at the rear of the door: the gouge kicks up and over the rear wheel, while the lower edge turns down as part of the rear brake cooling duct. The result is that the height difference between the door and rump is emphasised. This effect could have been lessened by making the lower door edge more horizontal (giving the door a subtle wedge form) and the changing the rear wheel inlet to something vertically oriented – similar to the 599's.
I've never liked the current Ferrari doorhandles, they look crude rather than simple, and here siting them so low in the door (6) contributes to the impression of height – this is the kind of mistake Pininfarina & Ferrari should not be making. Simple Aston-like doorhandles mounted above the gouge would help matters greatly.
Bad as things are from the front, it gets much worse from the rear ¾ where a number of factors conspire to emphasise the arse. Primary amongst these is how harshly the main volume of the tail is truncated with a single edge (7) that runs unbroken from the main light unit all the way to the bottom of the stacked exhausts (why are the paired exhausts stacked vertically, not horizontally?) – and takes our eye with it. The shape thus described by this line and the rear fender line is top heavy and inelegant and I really can't understand the reasoning behind this. The shutline (8) reinforces to this impression, a tentpole drawing attention to the tails upper corner. It didn't need underscoring by the adjacent edge; I realise that this is to tie into the rear spoiler but would it not have been better to associate the lip spoiler with the rear fender line?
The choice not to relieve the lower portion of the lower ¾ panel (10) with some horizontal feature seems unusual – even changing the panel distribution so that there was an additional horizontal bumper / rear fender shutline would have been a help (as done with the 430), especially if aligned with the shutline ahead of the rear wheel.
Instead of sandwiching that odd black slam panel, why isn't the lower portion of the tail blacked out? It's a common enough visual device and is used on the 599. Why does the rear quarter panel chop off the end of the upper surface of the venturi panel (9) – not only would integrating the two elements lead the eye across and around (instead of all the way down), one of the key Cali cues is the plain horizontal strip across the rear, albeit between the lower edge of the lights.
The only reason I can see for setting the main rear light units so high is to expose the upper surface, a seemingly mandatory element in current Ferrari design. But here the top of the light is a more inflated ovoid instead of the purer cylindrical form we have seen before – a small detail perhaps but it informs the bloated feel. Why are the secondary lights hidden behind a smoked panel – they could have been used to add interest and divert the eye had features been made of them. I'm aware that a folding hard top imposes engineering constraints, but the rear deck shutline (11) is crude and other CC's have done it better. Overall, from the rear the California has the aspect is that of an angry, wide mouthed frog.
Probably most damning of all is the fact that the California doesn't manage to do the job as well as another coupe convertible, which also made it's public debut in Paris... 8 years ago. The Lexus SC430 is a 2+2 coupe convertible that's a similar size to the California: in fact the Ferrari's length and wheelbase are both about 100mm longer and it runs on bigger wheels – all of which should help it. The SC430's styling is not without it's problems, but a big bum isn't one of them. The Lexus designers strongly emphasised the horizontal lines, but when looked at it in profile it can be seen that there is quite a difference between the overall height of the rear deck and the line of the rear fender.
I can't help but feel the California would be better off without the gouge – the front fender line could have been carried through to the rear fender, which could still have had some shapely form in it, and a little upwards kick to reference the original. The higher part of rear deck could have been inset, and possibly disguised further by a recess in the centre to suggest a double hump, like a Thunderbird or 911 speedster.
The tragedy is that underneath all that fussiness there's a well proportioned, pretty good looking car trying to get out. Unfortunately (ironically?), as it stands the California actually looks best when the roof is up. It's proportions are more apparent, and a fringe benefit of the high rear deck is that the rear pillar doesn't have far to travel vertically, allowing it to have quite a fast rear screen angle thereby avoiding the oddly truncated look of many hard top when erected.
Ultimately none of this really matters: Ferrari as a brand is so strong that as long as it ain't Ssangyong ugly it's going to sell... and maybe even then. But that doesn't mean it's OK to turn out stuff like this. In fact, what may annoy me most about the California is the lack of dissent: the fact is that were this a product of a lesser brand there would have been a considerably more criticism of the styling.